Mike Madaio

User Experience Strategy, User Interface Design for Web, Mobile & Interactive TV, Usability Testing, Writing and Editing, Leadership and Team-Building

Previous Roles:

• Chief Information Architect, 2005-2008
  

• Manager, Information Architecture & Technology, 2002 - 2005
  

• Information Designer, 2000 - 2001
  

Ultimately responsible for the customer experience and usability of QVC's multi-channel, interactive platform. Build functional requirements, including wireframes, screen layouts and specifications for all new functionality or technology added to the site. Manage and direct online user experience team, including two managers and 10-12 staff members. Act as liason between IT and merchandising unit, prioritizing workload based on constantly-changing business needs and IT schedules.

• Created and maintained user interface for Internet Retailer Top 15 ($1B+ revenue) e-commerce site that was ranked the #1 general merchant site on the web by Forrester Research and #2 by Gomez.
  

• Established usability testing program to improve customer experience on website and new projects. Currently direct all ongoing research.
  

• Responsible for IA and customer experience during complete site redesign and rebranding of QVC.com in 2007. Included management of outside design firm.
  

• Designed interaction for innovative SMS ordering system, WAP/XHTML Mobile website and SMS keyword launch in 2008.
  

• Designed navigation and flow for 6 unique Interactive TV projects, including the successful launch of QVC Active in 2004 -- the first US real-time two-way Interactive Television shopping service.
  

• Established process for ranking and completing requirements for "enhancement requests" (smaller projects) between IT and business unit.
  

• Increased efficiency of team by developing automated process to replace sold out items, allowing developers to focus on new promotions instead of managing existing ones.
  

• Conceptualized, developed and moderated internal training program for 10-person site developer team.
  

• Trained company Customer Service Representatives on new website enhancements.

Managed website development within Online Yellow Pages. Developed copy, site design and web graphics to meet marketing goals of customers. Extensive customer contact to understand business needs and strategies and obtain site approvals. Maintained detailed customer database. Worked effectively in a team environment.

• Designed over 100 company websites, including text, images and navigation.
  

• Assisted customers in prioritizing information to effectively communicate to their target market.
  

• One of two team members selected to design and implement banner advertisements for DoubleClick advertising campaign.

Coordinated general marketing activities for health insurance software manufacturer. Acted as main internal resource for industry research and analysis. Coordinated production of sales proposals, industry news updates, and other sales support materials. Acted as company webmaster.

• Redesigned company website, changing format from one page scroll-down to a more user friendly format. Implemented multiple new pages and added graphical content.
  

• Prepared and distributed company news releases resulting in coverage of company activities in various trade publications.
  

• Coordinated annual company User Group Conference: produced presentation materials, greeted attendees and managed user activities.

Speaking: IA Summit (2010); Forrester Marketing Summit (2008); eTail East (2007 & 2008); Online Market World (2008); PhillyCHI Monthly Meeting (2006).

Writing: Contributor to 2008 STC Conference paper on Distance Education; Articles published on Digital-Web.com and in UPA Voice and STC UUX Newsletters; Guest blogger for Sessions.edu.

HTML/XHTML, CSS, JavaScript, PHP, Photoshop, Dreamweaver, Axure RP, MS Office including Visio and Project, IBM WebSphere Commerce, General Internet and PC/Mac.